Client:
Gen Rosso
Gen Rosso
Tasks:
Brand strategy
Brand identity
Brand identity
Energy, Infinite and Sharing.
Gen Rosso is an international musical and artistic group active since 1966, based in Italy; the group was born to spread the message that a more just, peaceful and united world can be possible.
After lots of changes they needed to re-understand their organization. Without changing the original message, the aim was to modernize the production to come back in the show business with their typical energy and strong empathy.
After lots of changes they needed to re-understand their organization. Without changing the original message, the aim was to modernize the production to come back in the show business with their typical energy and strong empathy.
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Energy, Gen Rosso personality is undeniably energetic in spreading a revolutionary message all over the world.
Infinite, the pursuit of values, peace and a unite world.
Sharing, with the public and between themselves, because of their shared life above and outside the stage.
Infinite, the pursuit of values, peace and a unite world.
Sharing, with the public and between themselves, because of their shared life above and outside the stage.
