Client:
FC Barcelona and Beko
FC Barcelona and Beko
Tasks:
Art Direction
Web Design
Digital and SM Content
Web Design
Digital and SM Content
Agency:
McCann Barcelona
Children eat what they heroes eat.
Beko and FC Barcelona wanted to show children what their football heroes eat and help make healthy food exciting, so it came up with the #EatLikeAPro campaign, which was aimed at reaching as many parents as possible across 8 European countries.
01.
HELPING PARENTS.
HELPING PARENTS.
Part of the campaign was to create a web where parents could find advices on feeding children. We worked together with the FC Barcelona nutritionists to create recipes, videos and content for the parents and their kids.
02.
ENTERTAINING FAMILIES.
ENTERTAINING FAMILIES.
After launching the commercial, we worked on content for kids, interviewing the FC Barcelona players to discover how they ate when they were children and other questions about their diets.
03.
MOBILIZING THE WORLD.
MOBILIZING THE WORLD.
Speaking about numbers, the Clásico match is broadcasted to 650 million people in more than 185 countries. In that occasion, on 6 May 2018, Barcelona wore shirts with the Beko logo removed from its usual spot and replaced with the hashtag #EatLikeAPro.
650 MILLION PEOPLE BROADCASTED FOR EL CLÁSICO.
During the match we created real time social media contents, and the hashtag #EatLikeAPro quickly went viral, amassing thousands of likes and retweets. Before the match we launched a challenge, inviting people to share their healthy moments with the hashtag #EatLikeAPro. For each post, Beko donated €1 to Unicef, reaching €1 million in less than 11 days.
€1 MILLION RAISED
FOR UNICEF IN JUST 11 DAYS.
FOR UNICEF IN JUST 11 DAYS.
