Client:
Digistart
Digistart
Tasks:
Brand Strategy
Brand Identity
Creative Direction
Strategic Consultancy
Brand Identity
Creative Direction
Strategic Consultancy
The agency you wish you’d found sooner.
Digistart is a digital marketing agency built around a simple insight: for many small and medium-sized businesses, finding the right agency can take time and often comes after wasted budgets, unclear strategies and disappointing experiences.
I turned this frustration into a clear brand promise: “L’agenzia che avresti voluto prima”, the agency you wish you’d found sooner. A positioning rooted in empathy and confidence, turning a common frustration into a distinctive point of view.
My role was to lead the rebranding from strategy to execution, defining the positioning, visual identity and communication system, and then supporting Digistart as a strategic and creative partner throughout the following year.
Instead of building a rigid visual language around a fixed palette or a single image style, I decided to make visual variety the identity itself.
Digistart lives in the fast-moving world of social media, AI and digital culture, so the brand needed the freedom to constantly change, experiment and play.
Digistart lives in the fast-moving world of social media, AI and digital culture, so the brand needed the freedom to constantly change, experiment and play.
The visual language draws from contemporary pop culture and the internet: bold imagery, unexpected references, videos, AI-generated content and a deliberately eclectic mix of visual worlds. The contrast comes from an intentionally minimal foundation: a black-and-white logo and colour system designed to stay quiet while everything around it moves.
Thanks Valerio, Luca and the whole team for your trust!