Client:
Danone Hipro
Danone Hipro
Agency:
Arc's Design
Arc's Design
Tasks:
Art Direction + Graphic Design
Whether you’re chasing protein after a workout or simply powering through yet another Zoom call, HiPRO and Carlos have your back.
With Carlos Alcaraz as the new face of HiPRO, the challenge was to bring his energy into the physical retail experience without letting the message get lost in the noise. We developed two initial creative proposals, exploring different ways to translate Carlos’ energy into the retail environment while keeping the product and its benefits at the centre.
These directions did not move forward in their original form, but elements from both were later mixed with ideas from other proposals to shape the final creative approach. Our thinking was to put the product and its benefits first, using Carlos as a powerful layer of credibility and aspiration.
These directions did not move forward in their original form, but elements from both were later mixed with ideas from other proposals to shape the final creative approach. Our thinking was to put the product and its benefits first, using Carlos as a powerful layer of credibility and aspiration.
Bold graphics, clear hierarchy and dynamic compositions turned a complex mix of product, promotion and activation messages into a retail language that feels immediate and recognisable.
The two proposals aimed to built around one simple idea: HiPRO is not just about getting your protein in. It’s about feeling ready to perform, whatever your game.
Thanks Arc's for your trust!