Client:
Danone
Danone
Tasks:
Art Direction
Shopper activation
Shopper activation
Agency:
Arc's Design
Art Direction plays a pivotal role in crafting the visual identity of a brand, especially in initiatives like Shopper Activation campaigns. In the case of Actimel's Shopper Activation, the focus was on creating a vibrant and captivating identity that would instantly grab the attention of potential consumers.
Vibrant colors, bold typography, and dynamic 3D imagery were designed to embody the brand's vitality and wellness message. The result was a compelling and attractive display that effectively drew consumers' attention and encouraged engagement with the product.
